The Fragmentation of Articles, Photos, Video and Other Media for Personal Use
Facebook is feeding its 1.3 billion members a carefully curated stream of photos, messages, videos, articles, and other media chosen to appeal to people's interests. This news feed drives 20 percent of Facebook traffic and even more on mobile devices. Having your piece on Facebook can make or break authors and publishers.
A fifth of the Earth's population use Facebook, and younger people, who are digital natives, increasingly rely on social media and search engines for news and information. With such powerful forces driving this trend toward "personal news," the fragmentation of media ("disintermediation") seems inevitable.
Welcome to the coming world of the Media Marketsâ??the global marketplace of media fragments from publishers competing for display on people's screens, much as music now sells by individual songs rather than albums. Craig Haik, senior editor at the Washington Post, called it "the great unbundling of journalism."
Most large platform sites like Facebook use algorithms to choose news-feed content automatically. But some sites do it manually, with great attention to what is popular. One website manager says he aims to "offer a few pieces each day that are both enjoyable and of lasting value."
While people may welcome the curated media they prefer, this self-serving information reinforces our differences while minimizing our common interests. It divides communities into increasingly isolated pockets. As a result, we have witnessed growing conflicts around the globe as the empowering forces of good IT pervade the planet. The gridlock between Democrats and Republicans in the US is a prime example.
Personal news can only heighten such tensions. One wonders what innovations will counter this trend to foster community and mutual understanding. Could the present vacuum offer a rewarding opportunity for collaborative solutions?
All Public Comments
© 2013-2017 TechCast Global Inc Printed By: Dec 12, 2018 For personal use only